Capability is your marketing engine room: your people, structures, processes, budgets and resources
Why is it important?
Capability, in a nutshell, is your business’ ability to develop a long-term marketing strategy.
It helps you deliver a focused and consistent marketing plan that supports your business.
What’s best practice?
- You have a marketing strategy and communication plan.
- Tools are in place to measure your marketing.
- Your marketing people can help your business grow to the next stage.
- Your marketing people know what’s next for your business.
- You’re sticking to a well-defined marketing budget.