Capability is your marketing engine room: your people, structures, processes, budgets and resources

Why is it important?

Capability, in a nutshell, is your business’ ability to develop a long-term marketing strategy.

It helps you deliver a focused and consistent marketing plan that supports your business.

What’s best practice?

  1. You have a marketing strategy and communication plan.
  2. Tools are in place to measure your marketing.
  3. Your marketing people can help your business grow to the next stage.
  4. Your marketing people know what’s next for your business.
  5. You’re sticking to a well-defined marketing budget.