Build strong revenue in your business with the right products and services.

Why is it important?

Product and services are foundations of your revenue-generating activity. You need to regularly review them – and your competitors – so your business keeps up with changing market conditions.

Don’t just ask, ‘what are we selling?’ Also ask, ‘what are our clients buying?’

The answers may be quite different.

The products and services you sell need to be aligned with your position and understood by everyone in your business.

What’s best practice?

  1. Everyone in the business knows why and how you sell what you do.
  2. The product you sell is what your client wants to buy (value proposition).
  3. You’re always looking at how you can improve your offer to market.
  4. Someone in your business is working on new product ideas.
  5. You’re watching your competitors.