Buyer’s Journey

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By Saurabh Singhal
Unboxing an Apple product – Wow! Buying products from Amazon and ease of returning – Wow! Being put...
My Marketing Mentor
Understanding why the Buyer’s Journey is so important in your strategic marketing mix will deliver two key results for your business. Gets you to revenue quicker...
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By David Ward
 For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost...
My Marketing Mentor
There’s always a bit of a conversation that starts when we talk to our customers about their competition. It’s always a mix bag – anything from distain for their...
My Marketing Mentor
There’s always a bit of a conversation that starts when we talk to our customers about their competition. It’s always a mix bag – anything from distain for their...
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By Samuel Edwards
Everywhere you look, content marketing is present.  it’s important that we examine content marketing’s...
mfCEOs Blog
By Debbie Richardson
I had a great conversation with a colleague this week about MARKET strategy and MARKETING strategy. We had been engaged...
mfCEOs Blog
By Lesley Daley
“My ideal customer is male, over 60, married and with a net worth in excess of $40m.”  Is that it?...
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By Andy Pemberton
In today’s global economy, building real local knowledge is vital if marketers are to avoid the pitfalls of...
View From The Top
By Andy Pemberton
In today’s global economy, building real local knowledge is vital if marketers are to avoid the pitfalls of...