My Marketing Mentor

My Marketing Mentor
Just looking at some past content and I found this piece that I published in May 2016. I think the tide maybe turning [a little!] We hear less business leaders saying we don't...
My Marketing Mentor
This week on our social platforms we are talking about the fifth box in our 9 Boxes, Communication. For those of you who know us, you will remember that 9 Boxes is a structure for...
My Marketing Mentor
Understanding why the Buyer’s Journey is so important in your strategic marketing mix will deliver two key results for your business. Gets you to revenue quicker...
My Marketing Mentor
We look at channels in a very simple way; there are two types: Your traditional marketing channels [and we include digital in that] Strategic partnerships In our...
My Marketing Mentor
If you’re following our 9 Boxes formula, the second of our 9 Boxes is about building marketing capability in your business. Once you have taken our benchmark you will see...
My Marketing Mentor
Almost all of my posts come from a perspective of the starting point of our conversations with clients, and this one is a great example. Over the last 10 years of working with...
My Marketing Mentor
When we start working with businesses the beginning of our conversations are not easy. Our business owners are confused, frustrated, annoyed, exhausted etc etc – see where I...
My Marketing Mentor
We talk about operating markets - a simple way of looking at this is how big is your pie? How much revenue is available...
We talk about operating markets - a simple way of looking at this is how big is your pie? How much revenue is available? What share of the pie do you have an what share of the pie...
My Marketing Mentor
Most businesses make the mistake of not communicating its position internally. We always talk about your business’ employees all being part of your marketing team –...
My Marketing Mentor
Steven George, CEO of Sunfresh Linen talks about how he has worked with Marketing for CEOs to recruit and manage his marketing team members. The 9 Boxes formula gives CEOs a...