Question of the Week
What level of marketing does my business need?
I get asked this question frequently and the answer is very dependent on your business strategy, your business growth and your operating marketing.
You may find this interesting - a client introduced me to a really great analogy last week that she'd seen presented at a conference. It’s crucial thinking when looking at revenue growth. CRAWL – WALK – RUN – LEAP.
It made complete sense to me – some of the descriptors need interpreting, however you’ll get the concept. If you feel like your revenue growth is ‘crawling’ this could be why.