Position

View From The Top
By Hugh Kennedy
Open most books (or blogs) on solutions selling and somewhere within the pages you'll find a few anecdotes that...
My Marketing Mentor
We talk about operating markets - a simple way of looking at this is how big is your pie? How much revenue is available...
We talk about operating markets - a simple way of looking at this is how big is your pie? How much revenue is available? What share of the pie do you have an what share of the pie...
View From The Top
By Jesse Sostrin
Leaders operate with near-constant deficits of time, energy, resources, and focus, which keeps them locked in a...
My Marketing Mentor
Most businesses make the mistake of not communicating its position internally. We always talk about your business’ employees all being part of your marketing team –...
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By John Sviokla
In January, GE announced plans to move its headquarters from Fairfield, Conn., to Boston. The move to the Seaport...
My Marketing Mentor
We talk about Position as being the corner stone of your marketing thinking. Positioning is the DNA of your business – it has several core elements to it and we define those...
My Marketing Mentor
We talk about Position as being the corner stone of your marketing thinking. Positioning is the DNA of your business – it has several core elements to it and we define those...
View From The Top
By Tracy Lloyd
Business Growth Won’t Last Forever Business growth should never be taken for granted. Even when things look...
View From The Top
By Michel Hogan
It’s been a shambolic few weeks in Uber land. No need to rehash the many missteps and problems that have beset...
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By Matt Palmquist
Bottom Line: Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the...