Products/services

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By Peter Kazanjy
  “We were able to email 10 of our customer advisory board members, give them mockups of the new...
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By Ed Pilkington
People have different relationships with risk, but most businesses would be better off if they freed staff from the...
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By Ed Pilkington
People have different relationships with risk, but most businesses would be better off if they freed staff from the...
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By Roger L Martin
Underlying the practice and study of business is the belief that management is a science and that business decisions...
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By Roger L Martin
Underlying the practice and study of business is the belief that management is a science and that business decisions...
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By Nicola Smith
Getting the price of a product or service right is critical. Customers want to know they are getting value for money...
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As the story goes, legendary Tonight Show host Johnny Carson once interviewed renowned salesman Zig...
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By Matt Palmquist
Bottom Line: Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this...
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By Madhavan Ramanujam
Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been...