Articles

mfCEOs Blog
By Debbie Richardson
I was meeting with a CEO this week to talk about what marketing means in his business. He ’thinks’ it should be doing...
mfCEOs Blog
By Debbie Richardson
When I am speaking to business leaders I always ask them what is their marketing pain point and/or frustration. The...
mfCEOs Blog
By Debbie Richardson
I am preparing a session for a group of executives next week – they are intelligent and have a great business idea....
mfCEOs Blog
By Debbie Richardson
I have been following Tim Williams’ posts with some interest. Tim is a business strategist working with professional...
mfCEOs Blog
By Debbie Richardson
When did you last ask your clients how much they value their relationship with you – and you listened to them? We...
mfCEOs Blog
By Debbie Richardson
We have had some interesting conversations about strategic marketing last year and I am sure nothing will change in...
mfCEOs Blog
By Debbie Richardson
We have been talking and writing about strategic marketing for a while now. I’ve been describing THE HOW, and on...
mfCEOs Blog
By Debbie Richardson
To help our clients get into the detail of Market Strategy > Business Planning > Marketing Strategy, we use...
mfCEOs Blog
By Debbie Richardson
I have many favorite quotes from speaking with CEOs about strategic marketing. One of them is, ‘Why do I have to do all...
mfCEOs Blog
By Debbie Richardson
I had a great conversation with a colleague this week about MARKET strategy and MARKETING strategy. We had been engaged...