Articles

mfCEOs Blog
By Lesley Daley
“My ideal customer is male, over 60, married and with a net worth in excess of $40m.”  Is that it?...
View From The Top
By Andy Pemberton
In today’s global economy, building real local knowledge is vital if marketers are to avoid the pitfalls of...
View From The Top
By Rich Mceachran
By promoting diversity and giving young workers a sense of purpose, larger companies can retain millennials in the...
mfCEOs Blog
By Lesley Daley
I’ve just Googled that question, and apparently there are four, five, eight, 10, 15 and 20 ‘easy’...
View From The Top
By Thomas A. Stewart
Enigma / Alamy Stock Photo Airlines routinely rank near the bottom of customer satisfaction surveys. But we would...
View From The Top
By Cris Burnham
Growing up, I can’t tell you how many times I heard my father say that if a customer isn’t satisfied, he...
View From The Top
By Andy Pemberton
In today’s global economy, building real local knowledge is vital if marketers are to avoid the pitfalls of...
mfCEOs Blog
By Lesley Daley
How do you set a marketing budget?  This is an area that seems to confound some business leaders, and it’s...
View From The Top
By Norbert Schwieters
These days, few people expect to work for a single company throughout their career. But what about the expectation that...
View From The Top
By Julie Supan
There are plenty of theories for why YouTube became one of the fastest growing startups in Silicon Valley history....