Articles

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By Rachel Barton
In a digitally disrupted market, where traditional revenue sources are becoming more elusive, business leaders are...
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By Peter Kriss
Intuitively, most people recognize the value of a great customer experience. Brands that deliver them are ones that we...
mfCEOs Blog
By Lesley Daley
Briefing.  It’s something we do regularly in our business lives.  We do it so often it’s easy...
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By Matt Palmquist
Bottom Line: Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to...
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How to make sure your customer service team is skilled, empathetic, and engaged What is the most important thing...
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By Maeve Hosea
Robot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that...
mfCEOs Blog
By Lesley Daley
The term Buyer Persona was first used in 2002 and the original definition was: Buyer personas are research-based...
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By Roger L Martin
In a recent article, Paul Leinwand, Cesare Mainardi, and Art Kleiner presented some survey findings underscoring the...
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By Madhavan Ramanujam
Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been...
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By Michael Stanleigh
Organizations around the globe develop strategic plans. They carefully create a vision of their future and the...