Our Profiles

Debbie Richardson

Director & Marketing Strategist

A regular international speaker, facilitator and advisor to CEOs and business leaders, Debbie believes the traditional marketing function is failing businesses. She developed the mfCEOs structured methodology in response to the challenges faced by her clients who were struggling to maximise the effectiveness of their marketing resources and who needed a better understanding of how marketing can help achieve business goals.

At the heart of mfCEOs is a unique tool – the 9 Boxes™ – a process that assists CEOs and business leaders understand and build capability in strategic marketing in the context of their own business.

The 9 Boxes have assisted over 3,000 businesses in the UK, US and Australia to benchmark their marketing capability by building a strategic marketing function that contributes to profitable growth.

Debbie’s insight into mid-tier businesses has built on her extensive experience in corporate organisations in the UK with major global media group News Corporation, working on The Times, The Sunday Times, The Sun and The News of the World, as well as global recruitment business Robert Half International.

Today she speaks regularly at CEO forums, helping senior executives benchmark their current marketing performance and understand their role in using marketing strategically, directing it from the boardroom.

Lesley Daley

Editor, mfCEOs.com

Lesley’s career has encompassed working with organisations of all shapes and sizes, from innovative start-ups through to public sector corporations, NGOs and international blue-chip companies.

She has held a number of senior directorships in the communications sector, including running one of the London consultancies in the Saatchi & Saatchi group, and heading her own communications consultancy for 12 years, working in B2B, B2B2C and B2C sectors.

Regardless of size, her approach is consistent – working alongside CEOs and executive teams to devise strategic communications programmes that deliver results in line with business and marketing goals.

Lesley firmly believes that by first developing an aligned communication strategy, companies can successfully, and cost effectively, employ their resources to build brand awareness; engage a corporate or product brand with its customers and stakeholders; develop (and repair) reputations; manage a crisis and motivate employees – all of which contribute to increasing market share and revenue.

She will be using her experience to find contributors and articles for the mfCEOs website that will inform, educate and provide an entertaining read – curating the best in strategic marketing content: visions, ideas and best practice.

Nicola Votier

Marketing Strategist

As a key driver of business success, marketing is critical - and for many organisations, so is the realisation that it commands a permanent seat at the boardroom table.

With a broad and practiced skill-set across marketing, business development and sales, Nicola has experienced first-hand how technological innovations, the pace of change and constant demands for new skills mean much of the disruption and challenges for businesses, become centered back into marketing.

Nicola believes intelligent decisions made in business should be considered through the lens of a brand. With a career spanning Automotive and FMCG, including iconic brands such as Rolls-Royce Motor Cars, Lotus Cars, Adnams Brewery and Hormel International, Nicola uses her corporate skills to guide, support and assist business executives and CEOs build capability in strategic marketing within the context of their own business.

Through the 9 Boxes™ framework, Nicola works meticulously to ensure that the tools and techniques for effective planning are put in place to enable strategic direction and promote profitable growth in a measured and controlled environment; Nicola is confident in helping business owners maintain their strategic focus with marketing at the boardroom table and holding the business to account through the brand purpose.

Marina Cid

Marketing Strategist

Strategy, execution, results - they're the keys to businesses achieving the optimum from their marketing. With lean, pragmatic focus, Marina has transformed average teams into exceptional performers, with consistent winning outcomes they could be proud of.

Marina brings to mfCEOs nearly two decades of experience in marketing, communications and business development roles in Australia and the UK. She has worked with well-known brands such as Telstra, Tabcorp, Mincom and Merlo Coffee, and led the international marketing for innovative Australian start-ups and technology providers. In the UK, Marina worked with major brands such as Safeway UK, Weight Watchers and Whitbread.

Having designed and implemented integrated marketing programs, including award winning direct mail and loyalty programs, complex consumer segmentation and major sponsorships, she has shown that careful pinpointing of target markets, and deft manoeuvring of the marketing mix, maximises businesses' return on investment.

Marina is a vibrant expert communicator who brings a wealth of management experience from some of the biggest and well-oiled marketing teams, accompanied by a solid understanding of how to motivate people to excel and share the success.