marketing

My Marketing Mentor

Question of the Week

My Marketing Mentor

Buyer's Journey - Why It's Important

My Marketing Mentor

Build Your Own Marketing Capability

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What to think about when pricing a product

By Nicola Smith
Getting the price of a product or service right is critical. Customers want to know they are getting value for money...
My Marketing Mentor

Have you recent reviewed and defined your position?

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High-Impact Marketing Is Customer-Centric

By Sarah Steimer
Want to see the biggest return on your marketing? Make sure it rewards your customer and meets them where they are...
mfCEOs Blog

10 steps to a customer-centric business

By Lesley Daley
Without customers you don't have a business.   Here's a useful Infographic based on the paper of the same name...
mfCEOs Blog

How big is your pie?

By Debbie Richardson
I had a great conversation with a colleague this week about MARKET strategy and MARKETING strategy. We had been engaged...
mfCEOs Blog

Five ways to improve customer service – and your revenue

By Lesley Daley
Keeping your customers happy and engaged long after the first sale has been reached builds customer loyalty.  And...
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The Strategy Lessons of a Long Hike

By Ken Favaro
Four friends and I grew up with a love for hiking around Lake Tahoe and Yosemite National Park. When it came time to...