“I am learning so much and understanding so much more about the marketing process. The downside is the more I learn the more I can see so clearly the mistakes we have made and the money we have wasted. I know hindsight is a great thing but I wish we had been working together on this a year ago, we would be so much further down the track.”
Helen O’Donaghue, co-founder of start-up Cold Rush Refrigerated Lockers, began working with Marketing for CEOs after using its My Marketing Benchmark™ tool. “As we started to develop our business with a unique product we designed ourselves, we did what we thought was marketing – Facebook, brochure etc. I now know we had no idea what we were doing.
“I fell in love with the 9 Boxes because it’s so real and really relates to actual businesses, and it enabled us to see clearly where we needed help. The process has really opened our eyes to how a marketing strategy helps a business get its products to the right market. We started with looking at our Positioning and then Communications and Channels.
“We are in the process of approaching potential investors and without a doubt they wouldn’t be talking to us if mfCEOs hadn’t helped us get the business in shape.”