TOP TIPS

POSITION

What makes you different to your competitors?

Position is the cornerstone of your strategic marketing. It’s the DNA of your business and guides the other 8 boxes.

Why is it important?

Position leads your marketing strategy, so make sure you score top marks for Position before you focus on other marketing areas of your business.

  1. This is the most important of all 9 boxes, take time to get this right.
  2. Your position decisions impact on each of the other 9 boxes.
  3. You need to understand your vision and define your values.
  4. Understanding your market, service, product and price comes from your positioning strategy.
  5. Every business should define and review its position every two years.
  6. You need to understand your internal and external stakeholders and they need to understand your business.
  7. You need to think what you want the stakeholders to know about you – one message does not fit all.
  8. Your business is not unique – don’t waste time thinking it is. You will have direct or indirect competitors.
  9. Your point of difference will sit in the market, service, product and pricing choices.
  10. If you don’t understand the market in which you are operating you are flying blind. 

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